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Advertising is a marketing and sales strategy that involves promoting a product, service, or brand through various media channels to reach and influence potential customers. This includes creating and distributing ads through traditional media, such as television, radio, print, and billboards, as well as digital channels, such as social media, email, and display ads. The goal of advertising is to generate awareness, interest, and desire for the product or service being promoted and ultimately drive sales and revenue for the business. Effective advertising campaigns often involve research, targeting, messaging, and creative execution to connect with the target audience and achieve marketing objectives.