Segmentation

Segmentation in branding and marketing refers to the process of dividing a market into smaller groups of consumers with similar needs, preferences, and characteristics. This involves analysing data and insights to identify distinct customer segments that have unique buying behaviours, motivations, and expectations. The goal of segmentation is to better understand the target audience and create tailored marketing strategies that resonate with their specific needs and interests. This can include developing personalized messaging, product offerings, and promotional campaigns that speak to the unique needs and desires of each segment. Effective segmentation can help businesses increase customer engagement, loyalty, and sales by creating more relevant and targeted marketing experiences.